courtesy  :  mediatel news

Ad Net Zero launches essential sustainability training

Ad Net Zero, the initiative led by the Advertising Association, ISBA and the IPA, has launched a training course to promote best practice for sustainability in advertising and marketing.

As the global COP26 conference of world leaders kicks off in Glasgow, the online course aims to provide practical techniques to measure and reduce emissions, adapt more sustainable behaviours and avoid greenwashing in business.

The Ad Net Zero Essentials Certificate is a 10-hour course available to all advertising and marketing professionals via the IPA’s platform.

The Ad Net Zero Global Summit will take place on 3 November to discuss how the industry can help tackle climate change.