Green Entrepreneur

courtesy : Green Entrepreneur

Green Entrepreneurship: Strengthening Indian Economy by Innovating the Future (2017): Study shows that human beings are now becoming more concerned towards environment. Their preferences are shifting toward eco-friendly products. Green entrepreneurship provides opportunity to the beginners who has identified and explored
innovative ideas in serving the Indian society. Green Entrepreneurship: A Method for Managing Natural Resources (2009): Study reveals innovative models for incorporating green business into environmental causes and
natural resource management. Patterns of social awareness are identified. Case studies of small “green” and “green-green” businesses are studied and their incorporation in businesses. Spatial Determinants of Entrepreneurship in India (2013): This paper studies the determinants of entrepreneurship in India and analysis of manufacturing and services sector are made. Entrepreneurship and Economic Development of India 270 The Effect of Emerging Green Market on Green Entrepreneurship and Sustainable Development in Knowledge-Based Companies (2018): The finding of the study is that there is positive and significant effect of the emerging green market on green
entrepreneurship and sustainable development. Green products and technologies are also introduced by the entrepreneurs.

Introduction

We are living in a dynamic world where things may change within a blink of an eye.
Change is a natural phenomenon which occurs anywhere. With the change in the
Environment, behaviors of the consumer’s are also changing. With the increase in the
level of pollution, consumers are shifting towards green products. Thus green
entrepreneurship focuses on reduction of pollution and carbon emissions, maintaining
eco-system services, efficiently utilizing the resources. It also laid down its stress on
providing employment opportunities, eradication of poverty. Green economy is mainly
connected with poverty, unemployment, food security and social security. Green
Entrepreneurship is of great significance in the present era. Brief Profile of Green Entrepreneurs in India
Entrepreneur is an individual who starts and runs a business with limited resources and
planning, and is responsible for all the risks and rewards of his or her business venture.
Many entrepreneurs have concern towards the environment and their inner conscience
has led them to take a step forward towards social issues present in society. Following are
some examples of green entrepreneur who excel in their respective field and has given
contribution in making our environment clean.
1. Rajaram Tripathi (Organic Herbal Farming): Mr. Tripathi realized that wateful
expenditure on pesticides and fertilizers has lead to the increase in the debts of
farmers.With the use of cow dungs and leaves organic fertillizers were made. He
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introduced Maa Danteshwari Herbal Products, in Kondagaon district in
Chhattisgarh. Bio waste generated power has also been used in farms. With the help
of his venture livelihood has been provided to approximately 200 tribal families.
Annual turnover is of Rs 20 crore from herbal food supplement.
2. Damji Prajapati (Eco-friendly Bird Houses): In order to create awareness to save
the natural habitat of birds from a decade Mr. Prajapati is building earthen
birdhouses in Ahmedabad. He is receiving orders from real estate developers.
3. Mini Varkey Shibu (Natural Khadi): Ms. Mini runs MNIC retail store in
Bangalore along with her husband. USP of their business is vegetables dyes and
optsammomonia-free colours usage. Motto of their business is to initiate young users
towards eco-friendly clothing and the value of our rich heritage in fabric. Organic
fibres are used by her.
4. Anupam Jalote (Wealth from waste): Business of Anupam is to produce Organic
manure which is being sold under the brand name of Green Oil Karishma, Delhi at
small scale. The company is trying to build a power plant of 1 MW which will then
be connected to the National Grid-in Samode village, near Jaipur. He plant will be of
gobar gas that would use waste to produce bio-methane through anaerobic digestion.
Electricity is produced from Cattle and elephant dung, rotten fruits and vegetables,
and other organic farming waste.
6. T.S. Shankker (Biotec Bags): In 2010, Mr. Shankker along with his friends set up
venture of Biotec Bags with Rs 1crore investment to makr plastic Bio degradable
bags.
7. Uravu, Wayanad (Eco Friendly Homes): Focus of Uravu, Wayanad is on making
houses and handicrafts out of bamboo in Kerela. Bamboo is used by his company for
construction although it involves wastage of 30 per cent but reduces the need for
cement by 50 per cent, sand by 20 % and steel by 90%.
8. Shrey and Sudeep (Eco friendly resort): Shrey and Sudeep are siblings they are
running tree house resort in Jaipur. Launched an aviary eco spa, Taruveda at The
Tree House Resort. This provides home to 250 species of bird. Rain water harvesting
has also been done by them with the help of their initiative there has been an increase
in groundwater from 250 ft. to 400 ft. at the Resort in just seven years.
9. Mansukhlal Raghavjibhai Prajapati (Clay Cooling): In 2002 Mitti Cool fridge, a
clay refrigerator is launched by Mr. Prajapati for the common man. Electricity is not
used in running refrigerator, helps in keeping perishables fresh for seven days, water
cold and milk and curd fresh for almost 24 hours. Currently he is working on Mitti
Cool House’, a house that will keep itself cool without consuming any extra energy.

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