courtesy  :  gcf global

design and branding

Simply put, branding is what other people think—about you, your company, your product, or your service. Visual identity is what that brand looks like, from your logo to your color choices and so much more.

Strong visuals can be very persuasive. Think of your own experiences as a consumer. Have you ever chosen a product simply because you liked the way it looked? Understanding visual identity can help you make more thoughtful design decisions, regardless of your role, medium, or skill level.

Watch the video below to learn more about branding and identity.

Visual identity is kind of like a preview of your brand. Each part of your design is a clue that tells the viewer what they can expect. Your aesthetic can be traditional, modern, or a little more out there—every brand is different. No matter what, all of your design elements work together to show exactly what your brand is about.

Of course, it’s not all business. You can apply the concept of identity to almost any type of project, including personal designs. Whether you’re updating your resume or looking for ways to enhance your blog, there are many benefits to having a consistent visual style.

Some companies use an actual style guide to keep their brand looking consistent. If you’re just getting started with design, it’s OK to take a more casual approach.

The main components of visual identity are logo, color, typography, and images. Read on to learn more.

Logo

A logo is what identifies your brand using a particular mark, type design, or both. The most effective logos tend to be fairly simple—something viewers will recognize and remember.