courtesy  :  99designs

brand and design

While a logo alone may be enough for smaller companies, a successful brand design will create a cohesive look throughout your business while representing your brand values. In addition to a logo, branding design can include marketing collateral, websites, menus, uniforms and even the physical business space. For inspiration on brand design, we’ve collected some excellent examples that will not only show you a variety of applications, but will also outline different branding approaches commonly used today.

Brand design is all about creating a brand identity that perfectly reflects your brand. A brand designer can create elements that shape your company’s branding design and represent your brand’s personality. Branding is a complex process with a lot of elements that need to be considered when creating the perfect brand design. But it doesn’t have to be daunting. Use the branding inspiration below to help navigate the creative process of designing your brand.

One common approach to brand design is using characteristic shapes from your logo as a motif throughout the brand. For example, the Kreate brand design takes a circle and arc shape from the Kreate logotype and applies it rhythmically on business cards, posters, a Facebook cover and even a car wrap. This repetition of shapes strengthens the brand recognition. Every time you see those shapes you will think Kreate!

The shapes used can be simple as with the Midori Lab brand design, or even complex as with the Gaea brand design. Do you have or want a logo that uses shapes as a characteristic element? If so use these examples for inspiration on branding design!