Green innovation comprises all type of innovations that contribute to the creation of key products, services, or processes to reduce the harm, impact, and deterioration of the environment at the same time that optimizes the use of natural resources. Such type of innovation develops a critical role these days because it channels an appropriate use of the natural resources to improve the human well-being. Moreover, the creation and incorporation of changes in products and production processes could contribute to sustainable development.

The concept of green innovation is grounded as a development of other synonyms or related constructs (i.e., environmental innovation, eco-innovation, eco-efficiency), which have been frequently used indistinctly in the literature. Following Kemp and Pearson (2007) eco-innovation involves constructing, assimilating, or exploiting a product, service,…