#Author:Er Soka Samanth kumar, Mechanical Engieering NIT Sikkim india https://nitsikkim.ac.in/
The idea of creating a more sustainable world has great appeal to young people across the world, but nowhere more so than in Asia Pacific (APAC). In a 2022 Accenture survey, 77 per cent of APAC individuals aged 15 to 39 said they wanted to work in the green economy within 10 years, compared to 57 per cent in Europe and 52 per cent in the US.Companies can and must bank on this demand for green jobs. They cannot attract fresh talent through traditional corporate citizenship initiatives such as annual donation drives, beach clean-ups and environmental pledges alone. APAC youth are looking to work on the cutting edge and firms must appeal to that desire.
